Prarthana Nandwani, Founder, Evogue DigitalEvogue Digital has revealed details about the successful delivery of its integrated and PR communications mandate for BCD Global.
The mandate of the campaign was to build brand momentum from the ground up – transforming a new market entrant into a consistently visible and credible name within the region’s competitive real estate sector.
Over the course of the mandate, Evogue Digital secured more than 100 media placements, generating an estimated earned media value of $200,000 (AED 750,000). Coverage appeared across leading business, real estate and lifestyle publications across the UAE and the wider region.
Prarthana Nandwani, Founder of Evogue Digital, said, “Our approach with BCD Global was rooted in building credibility from day one. In a market as dynamic as the UAE, it’s not just about visibility, but about meaningful presence in the right conversations.”
Nandwani added, “From market entry to project launches, we focused on creating a consistent narrative that resonates with both media and audiences. Delivering close to 100 quality placements and an earned media value of $200,000 reflects the strength of that strategy and execution.”
The communications campaign was designed to position BCD Global as a credible and emerging developer in the UAE’s dynamic real estate landscape.
From crafting the brand’s entry narrative to amplifying key project launches, Evogue Digital ensured sustained visibility and strong media engagement.
The mandate included strategic brand positioning, press release development, targeted media outreach, and ongoing editorial engagement, helping BCD Global strengthen brand recall among investors, stakeholders, and potential buyers.
Evogue Digital continues to partner with brands and CEOs seeking to establish and scale their presence through strategic storytelling, market positioning, and high-impact media engagement.
