Kritika Arora, Senior Director – Brand Strategy and Performance Marketing, Globale MediaGlobale Media, a global leader in performance and branding marketing and adtech solutions, has promoted of Kritika Arora to Senior Director – Brand Strategy and Performance Marketing.
In her elevated role, Arora will lead integrated brand and performance initiatives, driving strategic growth for clients while strengthening Globale Media’s positioning as a full-funnel marketing powerhouse.
She has been an integral part of Globale Media’s growth journey, consistently delivering impactful brand strategies and performance-driven marketing outcomes.
With deep expertise across brand building, digital performance, and data-led marketing, she has successfully led high-impact campaigns for leading global brands, enabling scalable and measurable business growth.
Arora’s promotion comes at a time when Globale Media is accelerating its expansion across global markets and diversifying into emerging digital ecosystems. Her leadership will be instrumental in enhancing the company’s integrated marketing capabilities and delivering holistic solutions across brand and performance funnels.
Commenting on the promotion, Bhavesh Talreja, Founder and CEO, Globale Media, said, “We are delighted to promote Kritika to Senior Director – Brand Strategy & Performance Marketing. Her strong understanding of both brand and performance ecosystems, coupled with her ability to drive measurable outcomes, makes her a valuable leader at Globale Media.
Talreja added, “Kritika has consistently demonstrated strategic vision and execution excellence, and we are confident that she will play a pivotal role in shaping our next phase of growth and strengthening our position as a global performance marketing powerhouse.”
Over the years, Arora has demonstrated exceptional leadership in aligning brand strategy with performance marketing, ensuring clients achieve both visibility and ROI.
Her ability to combine strategic thinking with data intelligence has played a key role in expanding Globale Media’s client success portfolio.
Arora added, “Globale Media’s vision of integrating brand and performance marketing to deliver measurable impact has always inspired me. I’m excited to take on this expanded role and continue building innovative, data-driven strategies that help our clients scale sustainably. I look forward to working closely with our teams and partners to unlock new growth opportunities.”
Founded in 2017, Globale Media has emerged as one of the fastest-growing adtech companies, with a strong presence across India, APAC and MENA regions.
The company specialises in ROI- led user acquisition, programmatic advertising, influencer marketing, connected TV, and app marketing solutions.
Globale Media continues to focus on building an integrated adtech platform powered by AI, automation, and data intelligence, enabling brands to achieve sustainable, long-term growth while maintaining transparency and scale.
