Benchmark Experiential is marking 20 years of pedigree in experiential marketing with the launch of an office in Dubai, a major expansion to the UAE after defining the experiential scene in Cairo for two decades.
Operating under the ‘Legacy Forward’ platform, the move establishes a new GCC hub designed to bridge Benchmark’s 20-year forte in experiential marketing with Dubai’s ambition as a global gateway for mega-events and international brands.
Founded in 2005, Benchmark has grown into a team of more than 160 professionals, delivering more than 10,000 campaigns for 180 international and local brands.
Over the years, the agency has become a preferred partner for International Brand O
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