BVLGARI reveals “Icons of the Moon,” a cinematic meditation on Ramadan created with three artists whose works translate the moon’s ancient pull into contemporary artistic language. Following last year’s “Journeys of Ramadan,” this evolution positions the artists and their creative processes as the sole protagonists, establishing a radical departure from traditional luxury communications.
Fatimah Al Nemer (Saudi Arabia), Maryam Al Homaid (Qatar), and Almaha Jaralla (UAE) have each constructed monumental works that examine the moon’s role in Arabian consciousness while echoing the geometry of BVLGARI’s Serpenti, B.zero1, and Divas’ Dream collections.
Director Toufic Araman and ASTUDIO have crafted a film where perpetual orbital cinematography becomes inseparable from the artworks themselves, creating a visual syntax that speaks to both celestial mechanics and spiritual contemplation.
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BVLGARI reveals “Icons of the Moon,”
Three Artistic Territories Fatimah Al Nemer transforms the traditional Saudi pestle and buq into architectural vessels for collective memory. Her surfaces carry engraved folklore narratives while embedded sounds of women’s ancestral lunar chants create sonic landscapes that connect water, memory, and the feminine voice.
“Through this monumental sculptural piece, I’m reimagining the traditional pestle and buq as vessels for our collective memory,” says Al Nemer. “The engravings narrate Saudi folklore while the embedded sounds of women’s chants to the moon create an immersive dialogue between past and present, echoing the eternal connection between our heritage and the celestial rhythms of Ramadan.”
Maryam Al Homaid constructs temporal architectures through pixelation and Rockite, assembling the moon’s phases fragment by fragment to articulate Qatar’s negotiation between preservation and metamorphosis.
“Using pixelation and Rockite, I’m exploring how our traditions shift yet endure, much like the moon’s phases,” explains Al Homaid. “Each piece builds gradually from crescent to fullness and back, with Rockite serving as both a contemporary medium and a metaphor for preservation. This work reflects Qatar’s journey of transformation while honoring what remains constant in our cultural identity.”
Almaha Jaralla mines ancient Arabic astronomical knowledge, producing hand-embroidered wooden forms that activate through light and shadow, transforming celestial navigation charts into kinetic installations.
“Inspired by ancient Arabic astronomy, I’ve created hand-embroidered wooden forms that come alive through light and shadow,” notes Jaralla. “These shifting patterns mirror how our ancestors used celestial navigation to guide their journeys. The interplay between the permanent embroidery and ephemeral shadows represents the dynamic relationship between heritage and innovation in the Emirates.”
The film as an artistic vessel
Nine thousand hours of production have yielded a 45-second film where digital environments serve not as backdrops but as extensions of the artists’ consciousness. Each creative vision determines its visual territory: water and ancestral memory shape Al Nemer’s sequences, temporal cycles structure Al Homaid’s passages, while light and navigation choreograph Jaralla’s frames. The artworks exist within the film itself, dissolving boundaries between documentation and creation.
Perpetual circular motion governs every frame, reflecting lunar orbits and Ramadan’s cyclical return while generating a meditative tempo that echoes spiritual practice. This orbital cinematography creates visual correspondences between BVLGARI’s design vocabulary and cosmic geometry: Serpenti’s infinite coils, B.zero1’s concentric bands,
Divas’ Dream’s radiating fans, alongside Al Nemer’s circular chants, Al Homaid’s cyclical phases, and Jaralla’s rotating shadows. The artworks and jewelry exist in formal dialogue, each amplifying the other’s exploration of circular time and infinite renewal.
“The moon’s phases have marked Ramadan’s arrival for centuries, and this year, three extraordinary artists transform this celestial rhythm into profound artistic dialogue,” states Natalie Khoury, BVLGARI Middle East.
“’Icons of the Moon’ continues BVLGARI’s annualtradition of collaborating with and supporting regional artists to interpret the Holy Month through their unique creative lens. Each artist brings her distinctive voice: Al Nemer’s monumental sculptures echo with ancestral chants, Al Homaid’s pixelated forms capture preservation within transformation, and Jaralla’s light-activated embroideries map ancient astronomical knowledge onto contemporary expression. Their works mirror BVLGARI’s own philosophy that heritage gains meaning through constant reinvention.”
Khoury continues, “Our commitment to Middle Eastern artistic talent extends throughout the year, from our partnership with Dubai Culture to our support of emerging voices across the region. But during Ramadan, this commitment takes on particular resonance. These collaborations forge connections between Roman craftsmanship and Arabian artistry, between the circular geometry of our iconic collections and the moon’s eternal cycles. Through art, we discover that luxury’s true value lies in its ability to carry cultural memory forward while speaking to the present moment.”
Reconfiguring luxury narratives with
BVLGARI
“Icons of the Moon” positions artists as authors rather than ambassadors, their creative processes forming the campaign’s core rather than serving as atmospheric decoration. The physical artworks will inhabit spaces across the region while the film circulates through digital territories, creating parallel experiences of encounter and contemplation.
Toufic Araman’s musical composition flows as a single continuous score, weaving the three artistic voices into a unified sonic journey that refuses conventional segmentation.
This approach extends BVLGARI’s artistic patronage in the Middle East, building upon
Fondazione BVLGARI’s global cultural initiatives and the Maison’s sustained engagement with regional creative communities through annual Ramadan collaborations and year-round partnerships.
Credits:
AStudio
