ADNOC has entered the Top 100 most valuable global brands, making it the first Emirati brand to enter the list. The brand moved up in the Brand Finance Global 500 ranking from 105 last year to take the 100 spot on the list, indicating the growth of the company. As evaluated by the brand valuation consultancy’s new report, ADNOC also retained the top position among the most valuable brands on a country-wide level.
“ADNOC has further strengthened its position as the UAE’s leading brand while accelerating its positive impact on the global stage, becoming the first Emirati brand to enter the Brand Finance global top 100,” said David Haigh, Chairman and CEO of Brand Finance.
As per Brand Finance’s report, ADNOC saw an 11 per cent increase YOY in its brand value – reaching a total figure of $21.13 bn in 2026. These figures have allowed ADNOC to maintain its longstanding position as the strongest overall brand in the UAE. Binance Finance calculates brand value on the basis of the net economic benefit a brand owner would achieve by licensing the brand in the open market.
The overall rankings were determined by a multitude of factors, including marketing investment, stakeholder equity and business performance, which contribute to the brand’s overall scorecard, according to Brand Finance.
ADNOC Managing Director and Group CEO Sultan Ahmed Al Jaber credits the brand’s performance to leadership, vision and its relationships with partners and consumers.
“It also underscores ADNOC’s transformation into a resilient, technology-enabled, globally competitive energy company, delivering reliable energy, empowering communities, and creating long-term value for Abu Dhabi and the UAE,” added Al Jaber.
On a regional level, the brand held its place as the second most valuable brand within the Middle East, following Saudi Arabia’s Aramco, which ranked at 35. When compared to its competitors – brands in the oil and gas industry – the petroleum company ranked as the sixth most valuable oil and gas brand globally, credited to its artificial intelligence (AI) innovations, diversified international growth and decarbonisation performance.
