From left, Claudine Cheever, Chief Marketing Officer, and Lee Brown, Chief Business Officer, Pinterest. Photo credits: Chona Kasinger and Laurent Cassot. Pinterest also appointed Claudine Cheever as Chief Marketing Officer, overseeing marketing, creative, and communications.
Cheever joins from Amazon, where she led marketing for the world’s largest online retailer, including five Super Bowl campaigns, and launched flagship AI-powered products including Alexa.
The company has also named Lee Brown as its first-ever Chief Business Officer, a newly created role overseeing sales, content, advertising product marketing and customer-facing operations.
Brown will report to CEO Bill Ready and is tasked with accelerating Pinterest’s evolution into a performance-driven advertising platform.
He joins from DoorDash, where he served as Chief Revenue Officer, and he previously led Spotify’s global ad business, more than doubling its growth.
Now, content, ads product marketing, programmatic and customer operations are all under one leader, CBO Lee Brown.
This brings the power of Pinterest and the people behind the teams together to better support advertisers and external partners, and will help Pinterest supercharge and scale its global monetisation efforts.
Meanwhile, after nearly 12 great years, Chief Revenue Officer Bill Watkins has decided to leave the company.
Under Watkins’ leadership, Pinterest scaled to more than $4bn in annual revenue. He will help Lee with the transition and will depart at the end of Q1 2026.
The company now reaches 600 million monthly active users and has become a go-to visual search and shopping destination, particularly for Gen-Z. It continues to invest in visual-first AI, including Pinterest Assistant, AI-powered board updates and new visual search capabilities.
Pinterest has also brought in new revenue opportunities with the agreement to acquire tvScientific and first-of-its kind content initiatives such as Bring My Pinterest to Life.
