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posted on Nov. 17, 2025 at 11:49 amNov 18, 2025

Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zones

posted on Nov. 17, 2025 at 11:49 amNov 18, 2025

Kijamii brought to life a full-funnel digital campaign that merged cinematic AI/CGI visuals, authentic fan rituals, and platform-specific storytelling to turn late-night matches into moments of pride, connection and community.

Kijamii

Kijamii, one of the MENA region’s leading independent advertising agencies, has revealed details about its partnership with Saudi football club Al Hilal FC during the FIFA Club World Cup 2025 in the United States, solving a specific challenge during the tournament: The distance between the fans and the team.

With matches kicking off deep into the night back home, fans risked feeling removed from the action, far from the team they live and breathe for.

For Kijamii, this was far more than a tournament coverage plan. The mission was to close the gap in time zones, in geography, and in emotion, and to make sure every Al Hilal supporter lived the Club World Cup as if they were right th

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Tags:Abdelrahman Mamdouh Advertising Al Hilal Al Hilal FC Artificial Intelligence Campaigns CGI cinematic AI Club World Cup community connection digital campaigns fan rituals FIFA Club World Cup Kijamii marketing platforms pride Ramy Nabil Sports Marketing storytelling The Work

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.