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Shantelle Nagarajan
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PRCA MENA Awards 2025 spotlights 67 winners across the region

Shantelle Nagarajan
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The PRCA MENA Awards 2025 crown the region’s finest in PR and Communications across four sub-categories: Small, Medium, Large, Very Large.

PRCA MENA Awards 2025Highlights from the PRCA MENA Awards 2025.

The PRCA MENA Awards 2025 returned in full force last night, honouring outstanding talent, creativity, and impact in public relations and communications across the Middle East and North Africa.

Held at Mare by Bussola, The Westin Dubai Mina Seyahi on 11 November, the sold-out exclusive gala welcomed more than 350 industry leaders and professionals for an evening celebrating excellence across agencies, brands and individuals redefining communications in the region.

This year’s awards saw 67 winners across a diverse range of categories, alongside 46 Highly Commended recognitions – reflecting the scale and calibre of work being produced across the industry.

From groundbreaking digital campaigns to bold sustainability storytelling, the evening celebrated the innovation and strategic thinking driving regional communications forward.

“What we saw last night is the clearest sign yet of how far the regional PR and communication industry has evolved,” said Conrad Egbert, Head of PRCA MENA.

The Awards brought together senior leaders from top agencies, in-house teams, and independent practitioners, reaffirming PRCA MENA’s role as the leading professional body for communications across the region.

“The work being recognised this year is sharper, more insightful and more globally competitive than ever before. The energy and camaraderie of agencies, in-house teams, and independent professionals, all coming together as one to celebrate each other was a sight to behold,” Egbert said.

“This was a record-breaking year in every sense, and the creativity on display deserves to be celebrated on a world stage.”

The winners at the PRCA MENA Awards 2025

Campaigns

  • Best Arabic Campaign (Very Large) – Weber Shandwick MENAT – Ode to a fallen rival
  • Best Arabic Campaign (Large) – Current Global MENAT – OMO – The Art of Stains
  • Best Arabic Campaign (Medium) – The Romans – Boomers, Backgammon & Binance
  • Best B2B Campaign (Very Large) – Action Global Communications – Umrah and Ziyarah Forum 2025
  • Best B2C Campaign (Very Large) – Weber Shandwick MENAT – McDonald’s UAE x A Minecraft Movie Meal: Fandom done right
  • Best B2C Campaign (Large) – Current Global MENAT – PUCK – Recipe For Change
  • Best Corporate Reputation Campaign (Very Large) – Weber Shandwick MENAT – Cracking the Creator Collaboration Equation
  • Best Corporate Reputation Campaign (Medium) – W7 Worldwide – Bridging Care and Community: A Communications Journey in Saudi Healthcare
  • Best Crisis Management Campaign – Weber Shandwick MENAT – A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
  • Best Digital & New Media Campaign (Very Large) – Cicero & Bernay – AAC Nissan – Patrol Lights Up Ramadan
  • Best Digital & New Media Campaign (Medium) – The Romans – A Taste of Wynn in Monaco
  • Best ESG Campaign (Very Large) – Action Global Communications – The Future of Work is Parent-Friendly
  • Best ESG Campaign (Large) – Current Global MENAT – PUCK – Recipe For Change
  • Best Education Campaign (Very Large) – Weber Shandwick MENAT – Draw Me the Sea
  • Best Education Campaign (Large) – Current Global MENAT – OMO – The Art of Stains
  • Best Event Launch of the Year (Very Large) – Weber Shandwick MENAT – A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
  • Best Event Launch of the Year (Medium) – The Romans – One In A Million
  • Best Finance Campaign (Very Large) – Weber Shandwick MENAT – Empowering Businesses to THRIVE in the Digital Economy
  • Best Finance Campaign (Medium) – The Romans – Binance Blockchain Week
  • Best Government & Public Affairs Campaign (Very Large) – Weber Shandwick MENAT – Building Startups, Building Nations
  • Best Government & Public Affairs Campaign (Medium) – Place Communications – Emirates Foundation for ne’ma: Valuing Our Roots
  • Best Health and Wellbeing Campaign (Very Large) – Weber Shandwick MENAT – Love is… Genetic Planning (Premarital Genetic Screening in Abu Dhabi)
  • Best Health and Wellbeing Campaign (Large) – Current Global MENAT – HARLEY DAVIDSON – Mid-life Check
  • Best Health and Wellbeing Campaign (Medium) – Place Communications – National MS Society UAE #MS Support Starts Here
  • Best Inclusion Campaign (Very Large) – Weber Shandwick MENAT – General Motors: A Blueprint for Inclusive Mobility
  • Best Influencer Campaign (Very Large) – Gambit Communications – The Long Stretch!
  • Best Influencer Campaign (Large) – Current Global MENAT – PAPA JOHNS – The Flakiest Bite
  • Best Influencer Campaign (Medium) – The Romans – A Taste of Wynn in Monaco
  • Best Integrated Campaign (Very Large) – Weber Shandwick MENAT – Ode to a fallen rival
  • Best Integrated Campaign (Large) – Current Global MENAT – FIXBY – Don’t Look Down
  • Best Integrated Campaign (Medium) – Place Communications – SOUAE – The UAE’s Debut at the Special Olympics World Winter Games Turin 2025
  • Best Internal Communications Campaign (Very Large) – DP World – I WORK FOR
  • Best Luxury Campaign (Very Large) – Weber Shandwick MENAT – Welcome to Villa Escalade
  • Best Luxury Campaign (Large) – Brazen MENA – Raffles & Fairmont
  • Best Luxury Campaign (Medium) – The Romans – A Taste of Wynn in Monaco
  • Best Media Relations Campaign (Very Large) – Weber Shandwick MENAT – A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
  • Best Media Relations Campaign (Large) – Current Global MENAT – FIXBY – Don’t Look Down
  • Best Media Relations Campaign (Medium) – Cosmopole – The Voice Behind Voices
  • Best Media Relations Campaign (Small) – Pop Communications – Gulfood 2025
  • Best Real Estate Campaign (Very Large) – Gambit Communications – Plot Twist: Land-ing in Top Spot!
  • Best Real Estate Campaign (Large) – Brazen MENA – Reigniting The Heart of Europe – Kleindienst Group
  • Best Real Estate Campaign (Medium) – Bernays Worldwide – Adel Bay Campaign
  • Best Results-On-A-Budget Campaign (Very Large) – Weber Shandwick MENAT – Turning In-Game Currency Into Real-World Connection
  • Best Results-On-A-Budget Campaign (Large) – Current Global MENAT – Harley Davidson – Mid-Life Check
  • Best Results-On-A-Budget Campaign (Medium) – Place Communications – Abu Dhabi for Al Sidr Environment Festival 2024 #AllLivingBeings
  • Best Strategic Communication Campaign (Very Large) – Weber Shandwick MENAT – Draw Me the Sea
  • Best Strategic Communication Campaign (Large) – Current Global MENAT – PUCK – Recipe For Change
  • Best Student Campaign – Stuti Kaijur Dhakan, Moreom Jalaluddin, Nursulu Abilkhassimova – Green Climate Fund Campaign
  • Best Technology Campaign (Very Large) – Gambit Communications – Bringing Foldable Devices into the Fold!
  • Best Travel & Lifestyle Campaign (Very Large) – Weber Shandwick MENAT – A Whole New World Awaits: The 13-Day Machine Behind Abu Dhabi’s Most Magical Moment
  • Best Travel & Lifestyle Campaign (Large) – Brazen MENA – Raffles & Fairmont
  • Best Travel & Lifestyle Campaign (Medium) – The Romans – One In A Million
  • Best Use of AI (Very Large) – Weber Shandwick MENAT – QATAR ARTBEAT
  • Best Use of AI (Large) – Current Global MENAT – HEINZ – The Sachet Trade-Up
  • Best Use of Measurement & Evaluation (Very Large) – CARMA – The 5th Annual Kingdom Reputation Report by CARMA

Team Awards

  • Independent Consultancy of the Year (Very Large) – Gambit Communications
  • Independent Consultancy of the Year (Large) – Brazen MENA
  • Independent Consultancy of the Year (Medium) – The Romans
  • In-House Team of the Year – Shorooq
  • Large Consultancy of the Year – Current Global MENAT
  • Medium Consultancy of the Year – The Romans
  • Very Large Consultancy of the Year – Gambit Communications

Individual Awards

  • Intern of the Year – Krishna Babu – Ruder Finn Atteline
  • Mental Health Champion of the Year – Sinead O’Connor – Current Global MENAT
  • Rising Star of the Year – Alexandra Richards – Gambit Communications
  • SuPRMan of the Year – Rashad Al Ghadban – Miral Destinations
  • SuPRWoman of the Year – Sophie Simpson – Ruder Finn Atteline

Judged by an independent panel of senior industry figures, the PRCA MENA Awards continue to serve as the definitive benchmark for excellence – recognising best practice, creativity, and measurable impact in PR and communications.

As the curtain closed on another landmark year, the 2025 PRCA MENA Awards not only highlighted exceptional achievements but also reflected the growing sophistication and influence of the communications industry in the Middle East. View the highly commended list, here.

Tags:communicationsConrad EgbertEventhighlightsMENAMiddle EastPRPRCAPRCA MENAPRCA MENA Awards 2025Winners
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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