fbpx
Campaign Middle East
العربية
AdvertisingDigitalFeaturedMarketingOpinion
Anup Oommen
posted on

Is music the only thing that truly unites us anymore?

Anup Oommen
posted on

"In a world clogged with increasing distrust and disconnection, trust your heart’s own experience with music, and that instinct may be your brand’s biggest asset," WithFeeling's John Smeddle says.

By John Smeddle, Head of Creative, WithFeelingBy John Smeddle, Head of Creative, WithFeeling

We’re living in a time when division has replaced unity and the manipulation of AI is amplifying distrust. The great Brene Brown once broke down fundamentalist fervour as: “I’m right, you’re wrong, shut up.” One wonders if she knew that this type of bombast would soon become very evident in society, and that the illusion of ‘the world as a global village’ has now become a joke. music

And AI? Well, once our experience with AI has evolved beyond baby steps, everyone will agree that it’s more “wheel” than “gunpowder”.  Right now, however, ignorance of its potential or fear of skills theft is keeping AI on the side of the aggressor for many.

The above two paragraphs ar


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AIArtificial IntelligenceconnectionConsumer behaviourhonestyJohn SmeddleLoyaltymarketingmusicpoliticssonic brandingtrustWithFeeling
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like