James Bicknell, Group CEO, Multiply Media Group, tells Campaign Middle East how the company is creating benchmarks for out-of-home through visionary leadership, powerful creativity and a culture that puts people at the forefront.
Billboards continue to dominate cityscapes, yet many argue the environment is becoming increasingly cluttered. How can OOH differentiate itself and drive brand resonance in this context?
Nobody does out-of-home (OOH) better than we do. People see our billboards and they want to advertise on them. They look. They remember. That’s what great OOH is all about. You don’t want noise; you want presence. You want something that fits perfectly into the city, somethin
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