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Homes R Us, Think Human turn fear into friendship for Halloween

The “No Room for Scary" campaign connects the brand with children culturally, commercially and emotionally by turning the lights on - literally and figuratively - to replace fear with imagination.

Home R Us 1

This Halloween, Homes R Us and Think Human are proving that great design can do more than decorate a home — it can change how people feel in it.

In a world where children fear what they cannot see, the new campaign, ‘No Room for Scary’, sheds light — literally — on the shadows of bedtime. By illuminating the spaces where monsters once hid, Homes R Us helps kids see there was nothing to fear all along. And in the process sparks creativity, turning fear into a moment of friendship.

At the heart of the campaign is a whimsical yet powerful idea: when the lights come on, so does imagination. Monsters aren’t the enemy anymore — they’re the new friends. The message shines through across


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.