GymNation has turned heads this week, after claiming its new billboard in Dubai has broken all known weight records for an out-of-home (OOH) advertisement.
Weighing-in at a staggering one tonne, the billboard was created using forty weight plates joined together.
GymNation claims the ad marks the first time a UAE gym has built their own billboard. According to Rory McEntee, Chief Marketing Officer at GymNation, the company had to hire a team of strong muscle-bound men and women to install the billboard.
“Advertising in the UAE needed a lift so we took that literally,” McEntee said. “The result is the world’s heaviest billboard, built to celebrate strength in every form. It was a massive job, spotters were required to put it up, but thankfully no hernias were reported during the installation. “
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The heavyweight advert was unveiled to launch GymNation’s new Strongman class, which is inspired by The World’s Strongest Man international competition and includes exercises like Deadlifts, Tyre Flips, Log Press and Farmer’s Walk.
“The Strongman class has been formulated in collaboration with our expert Fitness Instructors, and members can expect to shift some serious heavy loads – designed to bring out the inner strong man and woman in all of us,” said McEntee.
Finally, GymNation strongly advises observers to remain outside the perimeter tape if they’re heading past the billboard.
The new Strongman class will run Saturday’s, 10am, at GymNation Mirdif. Those interested can book the class on GymNation’s website.
