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Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

In her new role at Havas, Toledano will lead the launch of a new Creative Powerhouse in the Middle East, reinforcing the Group’s commitment to world-class creativity and bold production capabilities.

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas has appointed Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.
Bertille will work closely with Yannick Bolloré, Mercedes Erra and Donna Murphy, with the support of Alberto Canteli, Chairman & CEO NEC region and the Middle East and Chairman Africa, as well as Dany Naaman, CEO of Havas Middle East, to ensure that the Middle East region delivers its full creative and business potential leveraging Havas’ Converged.AI strategy.

In her new role, Toledano will lead the launch of a new Creative Powerhouse in the Middle East, reinforcing the Group’s commitment to world-class creativity and bold production capabilities.
Bertille


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.