Sooraj T R, Head of Creative Tech and Innovation, We Are SocialIn today’s digital-first world, consumers ignore generic messages. They seek authentic, personalised, and emotionally resonant experiences. Brands that master storytelling in CRM can turn raw data into powerful narratives that inspire loyalty and drive action..
Customer demand for authenticity
Consumers are increasingly demanding authentic, relatable, and genuinely personalised content. 67 per cent of consumers say they gravitate towards brands that deliver personalised experiences that demonstrate an understanding of their needs, according to Deloitte Digital’s Customer Experience Personalisation Strategy 2024 report.
Mass-market CRM campaigns no longer cut through the noise; audience
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Tags:authenticityConnectionsConsistencyconsumer sentimentConsumerscreative techCRMCRM Marketingdigitalemotionalempathy-drivenEngagementExperiencesgenerative AIinnovationInsightsmarketingnarrativespersonalisationPositive Sentiment Analysispurchasesraw datasocial interactionsSocializeSooraj T RstorytellingWe Are Socialweb activity
