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Anup Oommen
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GCC creator economy grows 74% in 2 years to 263,000 influencers

Anup Oommen
posted on

Read about the rapid growth in the GCC influencer economy, the sectors outperforming others, and new trends paving the path ahead.

influencer content creator economy

The creator economy in the GCC region is undergoing a transformation, with countries in the region, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, now home to 263,000 social media influencers as of 2025.
This marks a 75 per cent growth in just two years, up from 150,000 content creators in the region in 2023, according to new data released by Qoruz, an influencer marketing intelligence platform.
For this report, the term “creator or influencer” refers to a monetised content creator with more than 1,000 followers.
The fashion and entertainment sectors dominate globally, but the GCC market presents a different trajectory. Lifestyle and travel, as well


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Tags:Aditya GurwaraBahrainbeauty influencerscontent creatorscreator economycreatorsentertainment influencersfashion influencersfitness influencersGCChealth influencersInfluencer marketinginfluencersInstagramKuwaitlifestyle influencersOmanPriya VivekQatarQoruzSaudi ArabiaSnapchatTikToktravel influencersUAEUnited Arab EmiratesYouTube Shorts
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

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