Every business today claims to be digitally transforming. But what does that really mean? To some, it’s simply a matter of shifting systems to the cloud. To others, it’s about adopting automation or experimenting with AI. But the brands furthest ahead are those rethinking how they gather customer data – what they collect, how they connect it and, most critically, how they use it to build trust.
Across the globe, companies are proving that the secret to digital transformation lies not in shiny new technology, but rather in the foundational layer of data, identity and governance that drives rich customer experiences. For businesses in the Middle East, this conversation couldn’t arrive at
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