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Campaign Middle East
العربية
DigitalFeaturedPeople
Shantelle Nagarajan
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The MENA Power List 2025: Impact BBDO International’s Dani Richa

Shantelle Nagarajan
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“The most iconic campaigns aren’t born from efficiency; they’re born from challenging it,” writes Impact BBDO Intl.'s Dani Richa.

Impact

Title: Group Chairman and CEO Impact BBDO Intl.
Number of years in role: 15 years
Years in the industry: 37 years
Years in the Middle East region: 37 years
Other titles, board memberships: Director Omnicom Europe Limited; Director, BBDO Worldwide; Non-Executive Chairman, OMG MENA; Chairman and CEO: Impact Porter Novelli, FleishmanHillard ME, Impact Proximity, DDB UAE

Power Essay: Artificial intelligence vs. the creative mind
The rise of artificial intelligence (AI) has sparked a fascinating debate in the world of creativity: Can machines ever rival the ingenuity of the human mind? With AI now capable of generating headlines, analysing trends and optimising campaigns at a speed


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Tags:AIArtificial IntelligencecreativityDani RichaImpact BBDO Intl.The MENA Power List 2025
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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