Over the past decade, the GCC has invested billions in digital transformation. From financial services to retail and tourism, brands have raced to launch apps, deploy CRMs, and run aggressive performance marketing campaigns.
This progress has been impressive, but it has also exposed a structural gap. Too often, digital transformation in the region is still treated as a collection of projects rather than as an interconnected strategy. A new CRM here, a campaign there, an AI chatbot on the side – but rarely a system that integrates all of it into a unified growth model.
As we move into 2026, this fragmented approach won’t be enough. The real winners will be the businesses that stop thinking
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