“Initiative has been a true partner in this journey, helping us craft meaningful connections and amplify our message across the region," said Rami Rihani, Chief Marketing Officer at IKEA Alsulaiman.Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi Arabia and Bahrain.
Through the contract extension, Initiative MENAT builds on more than three years of partnership and measurable success.
Under the renewed partnership, Initiative will continue to provide comprehensive media strategy and execution across both Saudi Arabia and Bahrain markets.
Early bird tickets to the Campaign Saudi Briefing: Media and Marketing are now on sale. Get yours now for access to conversations with key stakeholders across governmental entities, brands and agencies in Saudi Arabia.
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