Multiply Media Group appoints Nouman Usmani as CFO

Multiply Media Group (MMG) has appointed Nouman Usmani as its new Chief Financial Officer (CFO), supporting the company’s continued growth across regional and global markets.

With more than two decades of international financial leadership, Nouman brings extensive experience from across the UAE, Saudi Arabia, Canada, and Pakistan.

His background includes senior roles at organisations such as KPMG, Tamimi Group, and Royal Group, with a strong track record across sectors including oil and gas, real estate, manufacturing and retail.

At Multiply Media Group, Nouman will oversee the company’s financial strategy and performance, playing a key role in strengthening the group’s position as a leading Out-of-Home (OOH) media powerhouse.

READ: Multiply Group’s media and comms vertical sees EBIDTA rise 60 per cent year-on-year in Q2 2025.

Commenting on the appointment, James Bicknell, Group CEO of Multiply Media Group, said, “Nouman’s appointment marks an important step in our journey to scale with precision. His multi-market experience and operational discipline will support our ambitions to grow responsibly while unlocking new value for the group. His expertise will be instrumental as we continue to invest in innovation and expand our footprint globally.”

Usmani’s arrival reflects Multiply Media Group’s continued focus on building a high-performing leadership team to support its exponential growth and long-term value creation.

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His appointment aims to reinforce the group’s commitment to operational excellence as it delivers scale, synergy and innovation across its portfolio.

Reacting to his appointment, Nouman Usmani, Chief Financial Officer, Multiply Media Group, said, “I’m proud to join a company that is reshaping the OOH media landscape through a forward-thinking, data-led approach. I look forward to contributing to MMG’s financial growth, driving high-quality insights that enable strategic decision-making and sustainable growth.”