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posted on Sep. 25, 2025 at 7:59 amSep 29, 2025

Creator agency Buttermilk launches office in Riyadh headed by Bashayer Al Janad

posted on Sep. 25, 2025 at 7:59 amSep 29, 2025

Buttermilk helps brands scale creator programmes, build stronger communities, deliver lasting ROI, and remain relevant through UGC-driven storytelling, and connecting with micro-creators and cultural tastemakers.

Bashayer Al Janad, Head of Buttermilk Riyadh hub.

Bashayer Al Janad, Head of Buttermilk's Riyadh hub.

Buttermilk, a community-first and culturally led content creator agency founded in the UK, has launched its first office in Riyadh months after officially expanding to the MENA region.

The move intends to strengthen the agency’s growing Middle East presence and reflects both the scale of opportunity in Saudi Arabia and Buttermilk’s long-term vision for global growth.

Buttermilk’s Riyadh hub will be led by Bashayer Al Janad, a marketing and public relations (PR) strategist, who will spearhead the agency’s growth in the Kingdom.

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Tags:Armani Beauty authenticity Bashayer Al Janad Buttermilk community content creator creator agency cultural conversation cultural tastemakers culturally led Estée Lauder GAP marketing micro-creators Motez Touqmatchi Mugler Prada public relations Riyadh ROI Saudi Arabia storytelling stronger communities UGC user generated content

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.