Retailers have moved online to grow faster and reach new customers. But along the way, many have unknowingly opened the door to competitor bots.
These bots look like customers. They visit sites, click ads and browse products. But their real goal? Scrape pricing, waste ad spend, and give rivals an unfair edge.
Dimitris Bakas, Senior Performance Marketing, Public Group.Dimitris Bakas, Senior Performance Marketing, Public Group, said, “Fraud traffic does not just waste ad spend. It distorts the data businesses rely on to make decisions. From customer acquisition to campaign optimisation, every strategy built on fals
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Ad fraudAPIsautomated pricing strategiesavailabilitybotscampaign optimisationcustomer acquisitiondata integrityDIFF Eyeweardigital trafficDimitris BakasEngagementfraud trafficinvalid trafficMDLBEASTmobile appsMohammed KhederNasser Oudjidanepay per clickPPC campaignsprice comparisonsprice scrapingproduct dataPublic GroupreviewssignalsStephen LambStrategysustainable growthTapperthird-party bot serviceswasted ad spendwebsites
