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The branding strategy behind the latest Dreame launch

"Our core message is about bringing value-driven technology that resonates with the modern, dynamic lifestyles of GCC consumers, supporting the UAE’s innovation ecosystem and initiatives like UAE Vision 2031," says Cici Cheng, Brand Director at Dreame.

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable solutions.

Dreame flagship store just launched in Mall of the Emirates, marking its expansion in the region. The launch in the UAE and GCC is centered on empowering families and communities with innovative, accessible, and sustainable home technology solutions that enhance smart living.

“We aim to deliver a seamless experience where cutting-edge products, like our robotic vacuum cleaners and home appliances, simplify daily life while aligning with the region’s vision for smart homes and sustainable innovation. Our core message is about bringing value-driven technology that resonates with the modern, dynamic lifestyles of GCC consumers, supporting the UAE’s innovation ecosystem and initiatives like


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.