Dubai’s largest AI-generated skyline hoarding by Property Finder.Property Finder, MENA’s leading real estate platform, has unveiled the largest AI-generated skyline hoarding ever created in Dubai to mark the launch of its new brand campaign, “It All Starts Here.'”
At its core, the campaign narrative device “How it started… How it’s going” spotlights the life changes that begin with Property Finder.
Campaign executions will feature the platform’s search bar as the launch point, leading to lifestyle transformations across hoardings, digital video and social media.
To bring this narrative to life on the grandest scale, Property Finder has created a record-breaking hoarding – the largest AI-generated Dubai skyline ever produced.
The striking 200-metre ultra-horizontal display stretches alongside one of the city’s busiest highways, Sheikh Zayed Road, and showcases a hyper-realistic cityscape created through a market-first AI workflow.
Using a unique blend of AI tools, including MidJourney, Freepik, Photoshop, Lupa AI, and Leonardo AI, Property Finder’s in-house creative team developed and upscaled the skyline while preserving authentic photography of Dubai’s real buildings.
The result is a seamless fusion of AI detail and real-world accuracy, resulting in the biggest AI-generated image of Dubai ever created and printed.
“Property Finder has always been the place where journeys begin. This campaign is a bold reminder of our role in shaping the region’s real estate story over the past two decades and our purpose to change living for good,” explains Sevgi Gur, CMO, Property Finder.
“This is the biggest media presence Property Finder has ever had, and we are raising the bar once again for what innovation looks like in the real estate marketing space,” she adds.
The “It All Starts Here” campaign was brought to life in partnership with Living Room.
The campaign is rooted in Property Finder’s near 20-year journey, evolving alongside Dubai and its now world-famous skyline. As the city transformed, so too did the way people search for homes, with Property Finder disrupting the industry and leading the shift.
Anchored in proof points that showcase its unmatched marketplace advantages, the campaign positions the brand as the natural starting point for property seekers, investors and agents.
With decades of experience digitising Dubai’s real estate market, Property Finder has become the one of the most trusted starting points for home seekers in the region. Every year thousands of people find a home through the platform, with 10 million users searching last year alone.
On average, more than 400,000 listings are live at any time, covering eight out of 10 properties in Dubai. For those seeking expert guidance, seven out of 10 property seekers prefer to engage with SuperAgents, underscoring the platform’s reputation for trust, transparency and driving results.
CREDITS:
Client: Property Finder
AI-generated creative: Property Finder in-house creative team
Tools: MidJourney, Freepik, Photoshop, Lupa AI, and Leonardo AI
Agency behind the ‘It All Starts Here’ campaign: Living Room
