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posted on Sep. 02, 2025 at 8:40 amSep 2, 2025

Emirates NBD honours legacy of Emirati women in Generations of Her campaign

posted on Sep. 02, 2025 at 8:40 amSep 2, 2025

The Emirates NBD campaign brought to life in collaboration with Vertigo Films was rolled out across social and digital channels, and aimed to engage with audiences audiences across generations — especially youth.

EWD Emirates NBD

Emirates NBD, a leading bank in the UAE, has revealed details about its Generations of Her campaign launched for Emirati Women’s Day.

The campaign, which aims to celebrate 50 years of the General Women’s Union, honours the legacy of Emirati women through a bold, future-forward lens while also reinforcing Emirates NBD’s commitment to diversity, equity and inclusion.

Running primarily in the UAE on the occasion of Emirati Women’s Day, the. campaign brought to life in collaboration with Vertigo Films ran for three days in the UAE, and was assessed based on social metrics and testimonials.
“Emirati Women’s Day is a national occasion celebrating the vision, achievements and potential of

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Tags:Diversity Emirates NBD Emirati Emirati Women Emirati Women’s Day equity General Women's Union Generations of Her Hala Zamani inclusion resilience Vertigo Films women in the UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.