fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingMediaNews
Anup Oommen
posted on

OSN, The Trade Desk ink data-driven TV streaming partnership

Anup Oommen
posted on

The strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s premium programmatic video inventory.

OSN advertising

OSN, a leading premium entertainment provider in the MENA region, has announced a landmark partnership with global advertising technology leader The Trade Desk.

This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s premium programmatic video inventory.

Advertisers can now reach high-value audiences at scale across OSN’s vast library of Arabic and international content, including HBO, WBD and exclusive original productions, within a premium, brand-safe and measurable environment.

Hamid Davari, Director of Advertising at OSN, said, “At OSN, we’re committed to innovation that enhances the advertising experien


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Advertisingadvertising technologyArabic contentbrand safetydemand side platformdirect-to-homeDSPglobal contentHamid Davarimeasurementoriginal productionsOSNOSN on demandpremium contentTerry KaneThe Trade Desk
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like