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posted on Aug. 18, 2025 at 8:30 amAug 19, 2025

Podcast: RAKEZ’s Ahmad Numan on the ‘chemical X’ to success within marketing

posted on Aug. 18, 2025 at 8:30 amAug 19, 2025

RAKEZ's Ahmad Numan on going beyond B2B marketing to human-to-human (H2H) marketing that ensures ease, offers experience and builds a collaborative ecosystem as a long-term growth partner for customers.

https://www.youtube.com/watch?v=XGqJTMd3JJ8

On the latest episode of Campaign Middle East’s On The Record podcast, Ahmad Numan, Director of Marketing and Corporate Communications at Ras Al Khaimah Economic Zone (RAKEZ), calls for the Middle East brand and marketing industry to double down on originality, human creativity and connecting with individual consumers as partners rather than merely ‘targeting’ large subsets of the ‘advertising audience’.

Earlier this year, the Ras Al Khaimah Economic Zone (RAKEZ) was named the the fastest-growing economic zone in the UAE, despite operating within a competitive landscape, and through this conversation with Campaign Middle East, Numan reveals th

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Tags:Advertising advertising audience Ahmad Numan Anup Oommen B2B marketing business ecosystems in the UAE Campaign Middle East creativity Customer Experience data ease of business growth partner growth series human creativity marketing On The Record originality podcast RAKEZ Ras Al Khaimah Economic Zone technology video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.