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Online safety: 44 per cent of kids in the META region are blogging

The Kaspersky survey, conducted by Toluna research agency, included a sample of 10,000 interviews – with 5,000 parent-child pairs and with children aged 3 to 17 – in the UAE, Saudi Arabia, Egypt, Türkiye and South Africa.

Kaspersky online safety children blogging survey study report

Children today are surrounded by digital devices from a very young age, and many now imagine a life spent blogging – with 42 per cent of children surveyed in the Middle East, Turkiye and Africa (META) region aspiring to be take it up as a career, rather than becoming astronauts, doctors or engineers.

The seriousness of their intentions is evidenced by the fact that 44 per cent of them are already developing their own blog or working on content for the future.

The survey commissioned by Kaspersky and conducted by Toluna research agency included a sample of 10,000 online interviews – including 5,000 parent-child pairs, with children aged 3 to 17 years – in five countries: Türkiye,


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.