fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalEditors' PicksFeaturedMarketingMediaThe Work
Anup Oommen
posted on

Ad agency’s employees go MIA in new RAKTDA tourism summer campaign

Anup Oommen
posted on

All we can say is that the creatives were 'busy being tourists' on shoot days, so the RAKTDA team decided to take the shots themselves.

RAKTDA campaign

After months of work with their advertising partner Impact BBDO Dubai, the Ras Al Khaimah Tourism Development Authority (RAKTDA) were ready to shoot their new summer campaign, at various locations throughout the city.

But when the stills production was scheduled to start, the only people who arrived were the RAKTDA marketing team.

It would later come to light that the agency creatives were enjoying hiking, kayaking, relaxing spa days and soaking up the sun at the  beaches and luxury hotel pools in Ras Al Khaimah, when they should’ve been doing their jobs.

We reached out to Ali Rez, Impact BBDO Dubai’s Chief Creative Officer, who responded with the following statement: “I am cu


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingAli RezAlka WinterCampaignImpact BBDOmarketingRaki PhillipsRAKTDARas Al KhaimahRas Al Khaimah Tourism Development AuthorityThe Workthings to do in Ras Al KhaimahVisit Ras Al Khaimah
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like