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posted on Aug. 01, 2025 at 9:00 amJul 31, 2025

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

posted on Aug. 01, 2025 at 9:00 amJul 31, 2025

Brazen MENA will lead launch communications with a remit spanning strategic media relations, content development, influencer engagement, and storytelling around the brand’s signature ‘all-inclusive’ philosophy.

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club.

Rixos Hotels has appointed Brazen MENA as its strategic Public Relations partner for the launch of Rixos Obhur Jeddah, an all-inclusive family and lifestyle resort in Saudi Arabia.
The appointment follows a competitive pitch process and marks a milestone moment for both brands as Rixos makes its highly anticipated debut in the Kingdom.
Brazen MENA will lead launch communications for the flagship property, with a remit spanning strategic media relations, content development, influencer engagement, and storytelling around the brand’s signature ‘all-inclusive, all-exclusive’ philosophy.

The agency will spotlight the resort’s cultural relevance and its role in shaping Saudi Arabia’

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Tags:account win all-exclusive all-inclusive brand philosophy Brazen MENA competitive pitch content development family resort influencer engagement Inﬂuencer marketing KSA lifestyle resort Louise Jacobson media relations Mohammed Al-Khatib Pitch win PR public relations Rixos Rixos Hotels Rixos Obhur Jeddah Saudi Arabia storytelling

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.