Monika Oomen, VP Brand, Communications and Digital Content Strategy, Kids EMEA at
Warner Bros. Discovery.When we consider the major forces shaping young minds, entertainment stands alongside education and family. For children, animated stories and characters aren’t just enjoyable – they are influential. They become trusted companions, emotional reflections, and even early guides to understanding how the world works. And in a world where the climate crisis is no longer a distant threat but a daily reality, kids’ entertainment now has a powerful new role: not just to entertain, but to empower.
Climate action can seem daunting, even for adults. However, children bring a unique lens to the table, one filled with curiosity, hope and a refreshing sense of fairness. They want to help.
The
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
