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posted on Jul. 24, 2025 at 11:00 amJul 28, 2025

CEO of UAE’s Creative Zone stars in AI ad campaign to attract entrepreneurs

posted on Jul. 24, 2025 at 11:00 amJul 28, 2025

"As a trusted advisor to thousands of startups, Creative Zone consistently champions a future-ready approach – one where founders integrate AI and digital tools into their business models from day one," CEO Lorenzo Jooris said.

Creative Zone CEO Lorenzo Jooris stars in AI ad campaign

The AI avatar of Creative Zone CEO Lorenzo Jooris makes the case for tech and AI businesses to set up in the UAE.

Creative Zone, one of the UAE’s leading business setup advisory firms, has unveiled its latest marketing campaign powered by artificial intelligence (AI), which features its CEO Lorenzo Jooris leaning into AI to promote Creative Zone as the perfect place to launch AI and tech companies in the UAE.

The campaign’s first hero video, which marks the beginning of a multi-part content series, aims to highlight the limitless potential of entrepreneurs who choose Dubai as their business home. The campaign was fully conceptualised, produced and executed in-house by Creative Zone’s internal marketing team.

The video, which is intended to maximise reach, visibility and engagement while making

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Tags:AI AI-powered videos Artificial Intelligence business setup in the UAE content series creative zone Facebook generative AI hero video Instagram launch a business in the UAE LinkedIn Lorenzo Jooris social media social media campaign storytelling technology TikTok YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.