The FUZE platform was built to address inefficiencies and mismatched collaborations in the influencer landscape, while helping creators and brands build high-performing partnerships with clarity, speed and measurable impact.Power League Gaming (PLG), one of the MENA region’s leading esports and gaming agencies, has launched FUZE, a next-generation influencer marketing platform that intends to revolutionise how brands and creators collaborate in the digital age.
Following a successful test launch on 1 June, FUZE is now publicly available – combining its intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed and measurable impact.
The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards.
Commenting on the launch, Matthew Pickering, CEO of Power League Gaming and FUZE, said, “At Power League Gaming, we’ve always been driven by the future of technology, gaming, of creators, and of the brands that power both. As the influencer space grows more crowded and chaotic, we saw a clear need for a smarter solution. That’s why we built FUZE: a platform that cuts through the noise and connects brands and creators with unmatched speed, structure and intelligence. Powered by next-gen tech, FUZE isn’t just another tool, it’s the gateway to the future of influencer marketing in gaming and technology.”
How FUZE addresses gaps in the influencer landscape
Recent insight into regional gaming behaviours shows that nearly 69 per cent of UAE gamers and 63 per cent of KSA gamers take action after encountering an influencer ad. Also, 74 per cent of UAE gamers and 71 per cent of KSA gamers say influencer-led content influences their purchase decisions.
With more than 170 million gamers across the MENA region, these insights highlight the growing demand for structured, scalable and authentic collaborations — the exact gap FUZE was created to fill.
Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today’s influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real return on investment (ROI) – while giving both brands and creators the transparency, control and speed they need to make informed decisions in today’s fast-paced digital world.
Commenting on the platform, Bashar Kayal, UAE-based Gaming YouTuber and TikTok Creator, said, “What stood out to me from the very first time I used FUZE was how clear and easy it was to connect my accounts. As someone who’s been creating content for over 13 years, it’s important to be part of a platform that values my work and makes the process simple and real, without complications. I was among the first to register, and I can confidently say FUZE is unlike any other platform.”
As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface.
At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery.
FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle.
Waad Alabdalla, Gaming Content Creator, added, “From the very beginning, everything about FUZE was clear and easy to use. I appreciated how focused the platform was on supporting creators from the start. As someone building content in the gaming space, I’m genuinely excited for what’s coming next — and proud to be one of the early adopters.”
Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics.
As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency’s broader mission to fuel the creator economy and bridge the gap between regional talent and global brands.
It reflects Power League Gaming’s commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns.
