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Kia Middle East releases five-part docu-series to launch its Kia Tasman

The docu-series follows a road trip led by automotive influencers Eisa Alhabib, Abdulaziz Alfudhaili, and Hamed AlDaour as they engage with five tribes from the region.

docu-seriesA still from Tribes of Arabia.

Kia Middle East and Africa has released a cinematic, road trip docu-series titled Tribes of Arabia, to mark the regional launch of the Kia Tasman.

The five-part docu-series merges cultural discovery with automotive adventure in an effort to showcase the rugged performance, cutting-edge technology, and bold design of Kia’s first-ever mid-size pickup truck.

From the mountains  of Ras Al Khaimah to the historic lands of Basra, Iraq, passing through Saudi Arabia and Kuwait, Tribes of Arabia takes viewers off the beaten path to connect with the region’s most enduring communities: its tribes. Through first-hand encounters, the series explores their traditions, rituals, and way of life,


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.