Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon’s first-party signals and insights combined with their creative canvas solutions are redefining what’s possible in advertising, whether you’re selling travel experiences or streaming dragons.
Mastercard, a global brand synonymous with delivering priceless experiences, set out to engage travellers during the summer holiday period. Their objectives were clear: drive top-of-mind awareness ahead of holiday planning, boost consi
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