The GCC is experiencing rapid growth in digital consumption – from streaming and social media to online news and long-form content. Yet many advertisers still rely on legacy targeting models that don’t reflect how today’s audiences engage. While contextual targeting has long been seen as a privacy- and brand-safe solution, it’s time to recognise that the category has fundamentally transformed. Thanks to advancements in AI, contextual advertising has evolved beyond what we once knew – we’ve entered the era of neuro-contextual advertising.
From scanning pages to understanding people
Traditional contextual advertising matched ads to content based on keywords, taxonomy, and URL signals
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