fbpx
Campaign Middle East
العربية
DigitalFeaturedInsightsMarketing
Shantelle Nagarajan
posted on

How MENA consumers shop during Father’s Day

Shantelle Nagarajan
posted on

Flowwow and Admitad reveal insights into how MENA consumers shop during Father's Day, with a focus on the UAE, KSA, Egypt, Kuwait and Jordan.

Father's Day

Ahead of Father’s Day on June 21, MENA-based gifting marketplace Flowwow and Admitad, affiliate marketing platform, have released insights into shifting gifting habits in the MENA region, based on over 55,000 online purchases.

Admitad analysts studied the behaviour of online shoppers in MENA countries (with the UAE and KSA analysed separately) during the ‘calm period’ of June 20–22, 2023 and May 20–22, 2024 and ‘the peak period’ June 20–22, 2024.

In Saudi Arabia, 25 per cent more gifts for men on Father’s Day were purchased online, choosing thoughtful and family-oriented options, the study reveals.

Online orders during the 2024 Father’s Day period across MENA rose 16 per


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdmitadAnna GidirimConsumer behaviourE-commerceEgyptFathers DayFlowwowJordanKuwaitMENASaudi ArabiaSlava BogdanUAE
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

You Might Also Like