Maybelline New York has launched a new campaign across the APAC region featuring Chinese singer NingNing, a member of K-pop group aespa, as its new Asia brand ambassador. Dubai-based post-production house Singularity UAE was brought on board to lead the visual execution for the campaign film, building a stylised version of New York with a pink roller coaster running through the city.
The metaphor – “take lashes on a ride” – supports the promotion of Maybelline’s Sky High Mascara and aims to capture both product energy and a sense of visual spectacle. The film was shot entirely in green screen and directed by Melody Maker. It was produced by Fresh Films London, with creative led by
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