FP7/DXB has won the digital and social media account for global tea makers Lipton following a pitch.
The MCN-owned agency will oversee digital communication and content strategy for Unilever’s flagship tea brand Lipton across the Gulf region.
“Lipton is a great global brand, and as digital and social have become increasingly important in our region, brands like Lipton need to maintain their leadership and remain at the cutting edge of this space,” said Sasan Saeidi, managing director of FP7 UAE Group. “We are delighted to be able to partner and help Lipton with this amazing opportunity. There are a lot of initiatives we are currently working on and excited to be launching th
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