On 22 May, Spark Foundry ME, part of Publicis Media Middle East, hosted an exclusive beauty summit bringing together LVMH beauty brands and key media partners to discuss the future of beauty in the region. The event was organised by Publicis Media Luxe, Spark Foundry’s luxury-focused agency.
At the event, industry leaders reflected the changing pace of the beauty industry in the GCC; where discovery is fragmented, expectations are higher, and innovation cycles are faster. It was also a space to explore how beauty brands can stay culturally and commercially relevant through a sharper lens on data, creativity, and consumer insight.
The Beauty Edit welcomed teams from Louis Vuitton, Parfum
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