Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world’s most connected data set.
Built with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies.
MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place. This unifi
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