VeraViews, an end-to-end ecosystem for transparent advertising, has announced a strategic partnership with Khaleej Times to power and optimise its digital advertising operations.
The partnership will enable Khaleej Times to elevate its digital platform to a premium standard, enhancing user experience, boosting transparency, and improving overall ad performance. This will be achieved through the integration of VeraPlayer, Proof of Traffic (PoT), and other proprietary technologies and services.
In addition to infrastructure optimisation, the partnership will expand premium video inventory to better meet the expectations of global, high-value advertisers. With a focus on mobile-first desi
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