Julie Hanse, Director –Partnerships MENA, MassiveMusic.MassiveMusic Dubai, a sonic identity and creative music agency based in the Middle East, has appointed Julie Hanse as Director of Partnerships for the Middle East and North Africa (MENA) region.
With more than a decade of global music experience, Hanse joins MassiveMusic as the company expands its team, client base, footprint and services in the region. In her new role, she is leading the company’s partnership growth strategy, including identifying new opportunities for collaboration, and developing and managing relationships with key partners and clients.
“MassiveMusic Dubai has gone from strength to strength since setting up in the Middle East in 2022, delivering quality, tailor-made, award-winning sonic branding strategies for a wide range of businesses in an equally wide range of sectors – from established household names like the RTA and Careem to new ventures such as KSA’s recently-launched AROYA Cruises,” said Pierre Carnet, Managing Director, MassiveMusic Dubai.
“Julie’s appointment comes at a new and exciting phase in our growth, and her expertise, experience, energy and fresh ideas are key to our continued success as we expand our team, customer base, project portfolio and footprint in MENA,” he added.
Hanse’s career began in New York after graduating from the Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts, where she studied music business, law and production. Her professional journey includes key roles at Kobalt Music Group, 300 Entertainment and The Orchard (Sony Music), where she developed deep expertise in artists and repertoire (A&R), deal-making, legal affairs, campaign management and publishing.
Hanse also completed an MSc in Strategic Marketing at Imperial College Business School in London, concentrating on the impact of emerging technologies on the music industry.
On her appointment, Hanse said: “I am thrilled to join MassiveMusic, particularly in the diverse, dynamic hub of Dubai. The MENA region continues to rapidly evolve, and it’s an exciting time for the music and branding sectors. This part of the world is delivering a huge wave of innovative talent and groundbreaking work, and I am fortunate to be part of it. MassiveMusic is at the forefront of shaping sonic identities in the Middle East – and globally. I look forward to contributing to the company’s further growth here in the region.”
Careem, RTA, BSF (formerly Bank Saudi Fransi), AROYA Cruises, TikTok, Ithra, Alrajhi Bank and NEOM currently make up the client portfolio of MassiveMusic in the MENA region.
