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Campaign Middle East
العربية
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Hiba Faisal
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The platform updates you need to know from May

Hiba Faisal
posted on

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from May. Here are the key highlights:

may platform update

Campaign Middle East rounds up the latest platform updates on social media,  content and streaming platforms from May.

Here are the key highlights:
X:
Vertical Video Ads now support sales objectives, enabling marketers to drive web conversions with immersive, sound-on creative. New iOS calls to action (CTAs) – shop now, sign up, book – streamline user actions, with Android support on the horizon. This update helps brands capture attention and scale mobile-first campaigns for high-impact results in a competitive digital landscape.
Snapchat:
Along with Sponsored Snap, advertisers can now use Snapchat Smart Campaign Solutions, a new suite of solutions to deliver AI-powered performan


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Tags:GoogleLinkedInMayMETAplatform updatesSnapchatSocial Media UpdatesspotifyThis month on platformsTwitterWhatsApp BusinessX
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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