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posted on Jun. 02, 2025 at 9:30 amMay 31, 2025

UAE Media Council reveals regulation for social media ads, age-rating for content

posted on Jun. 02, 2025 at 9:30 amMay 31, 2025

The UAE Media Council has emphasised its commitment to incorporating clear standards for responsible, balanced content that respects values and identity while promoting creativity and impact.

UAE Media Council

From left, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, and Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council.

The UAE Media Council has launched a comprehensive system to regulate, empower and stimulate growth in the media sector. This includes a new resolution regulating social media advertising, support for content creators, an age-rating system for media content, and updated professional and regulatory guidelines to enhance credibility and adherence to journalistic standards.

The announcement was made during a press conference, held at the Creators HQ in Emirates Towers, Dubai, in the presence of Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, as reported by the state-run Emirates News Agency (Wam).

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Tags:Advertising age rating Artificial Intelligence content creators credibility digital media efficiency Empowerment Executive Regulation future-proof media landscape gaming growth guidelines Journalism journalistic standards legal framework Maitha Al Suwaidi media media content media organisations Media Regulation Law Mohammed Saeed Al Shehhi on-demand broadcasting permit fees regulation rules social media social media advertising UAE leadership UAE Media Council

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.