In the heart of Saudi Arabia’s transformation lies a story of bold ambition, cultural understanding and future-focused collaboration. American automotive and technology company Lucid, in partnership with experiential marketing agency MCH Global, has forged a unique journey in the region – rooted in purpose, driven by innovation and aligned with the Kingdom’s broader vision.
Over the past few years, this partnership has grown from a series of high-impact moments to a strategically layered brand presence that speaks deeply to regional audiences.
From launching world-class electric vehicles at the Kingdom’s most prestigious events to producing emotionally resonant campaigns, Lucid’s
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