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Anup Oommen
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Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign

Anup Oommen
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Yas Island Abu Dhabi's latest campaign shares a refreshed rendition of the hit song “Bastanis" as part of a campaign brought to life in collaboration with the Kuwaiti group, Miami Band.

Yas Island Miami Band campaign

Building on the success of previous summer campaigns, Yas Island Abu Dhabi is turning up the volume for the summer of 2025, presenting a vibrant, refreshed rendition of the beloved hit song “Bastanis” as part of a campaign brought to life in collaboration with the renowned Kuwaiti group, Miami Band, as well as creative agency Momentum Dubai, media agency Initiative and production house Dejavu UAE.

This collaboration captures the essence of summer through upbeat melodies and lyrics that evoke joy, excitement and the carefree delight of living in the moment, a sentiment echoed throughout the campaign, which invites families across the region to escape the heat and embrace a season filled with joy


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Tags:Deja VuDeja Vu DubaiDejavuDejavu UAEFerrari WorldInitiativeKuwaiti groupLiam FindlaylyricsmelodiesMiami BandMiralMiral DestinationsSeaWorld Yas Islandtheme parksWarner Bros. WorldWeber ShandwickWeber Shandwick MENATYas Bay WaterfrontYas ExpressYas IslandYas Island Abu DhabiYas MallYas MarinaYas Waterworld
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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