Careem has launched its 2025 Eid Al Adha campaign to promote the return of its Udhiya (Qurbani) meat offering on the app. The campaign is fully developed and produced by its in-house Creative Studio.
Running primarily across social media, the campaign’s hero film features a humorous video showing a Careem delivery rider surrounded by sheep and picking one up in the middle of a farm, linking a light-hearted visual with the app’s simplified ordering process. In line with last year’s tone, the Careem campaign leans into a witty voice – with the lead asset captioned “They’re baaaaaaaack 🐑 Don’t stress about your Udhiya this Eid – we’ve goat you covered 😉”.
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