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Anup Oommen
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How to spot fake news, AI-made imagery using TBWA, CJR’s PSAi campaign

Anup Oommen
posted on

"By turning AI on itself, it teaches people how to spot AI-driven deception and reminds every scroller that they’re not just viewers, but publishers whose shares either amplify falsehoods or protect the truth," Derek Green, CCO, TBWA\Raad told Campaign Middle East.

This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.This image is not real. It is generated. It received more than 4 million views, 9.8k likes and 2.7k shares online. Credit: @venturetwins on X.

Columbia Journalism Review, one of the most respected voice on press criticism and the future of news, has launched a global campaign called The PSAi in partnership with TBWA\Chiat\Day New York to help people spot fake news, misinformation, differentiate real versus AI imagery, and identify the risks of AI-driven deception  — as well as the role we all inadvertently play in spreading such visuals.

The PSAi is a music video-centred social media campaign that outsmarts AI with AI – animating viral AI images that have made waves in culture to teach people how to spot fake images. People can visit thepsai.com to learn more about how to identify AI and understand the impact it has had on our


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Tags:AdvertisingAI imagesAI videosArtificial IntelligenceBetsy MoraisCampaignCJRColumbia Journalism ReviewDustin Tomeseducationfake imagesfake newsfake videosfake visualsGen AIgenerative AImarketingmisinformationreportingTBWA\Chiat\Day. Derek GreenTBWA\RaadThe PSAitrust
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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