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Shantelle Nagarajan
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OMG consolidates influencer marketing under Creo in MENA

Shantelle Nagarajan
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Anthony Nghayoui has been appointed to lead Creo, which now looks after influencer marketing capabilities for OMG in MENA.

OMG CreoAnthony Nghayoui to lead Creo in MENA.

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities in MENA under its influencer management brand, Creo.
The move aims to enable OMG to bring its proven ‘influencers as a media channel’ framework to its operations across the Middle East, offering clients access to best-in-class tools, technologies, and data-driven strategies.
“With our region’s unparalleled growth in digital consumption and influencers playing an instrumental role in shaping brand perceptions, consolidating our influencer marketing capabilities under Creo ensures our clients can harness the full potential of this communication channel,” said Elda Ch


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Tags:Anthony NghayouiElda ChoucairInfluencer marketingOMGOmnicomOmnicom Media Group
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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